The sun-kissed strawberries bring sweet berry brightness and that distinctive strawberry aroma that makes this juice instantly recognizable, while the 2 British apples provide smooth, sweet foundation and body. Together, they create vibrant seasonal taste that changes naturally throughout the year—because real strawberries and real apples vary with the seasons, and that’s beautiful, not a flaw.

Cold pressed and pasteurized to preserve fresh flavor while ensuring safety, this is 100% fruit juice—no added sugar (just natural fruit sweetness), no concentrate, no artificial anything. Just wonky apples and wonky strawberries doing what they do best: tasting absolutely flawsome.

100% WONKY APPLE & STRAWBERRY. ZERO WASTE. VIBRANT DELICIOUSNESS.

THE FLAWSOME! MISSION – SAVING WONKY FRUIT:

The Strawberry & Apple Problem:

Wonky Strawberries:

British strawberry growers produce millions of punnets annually, but supermarkets reject huge quantities for:

Wrong size (too big, too small—outside specifications)

Odd shapes (not uniformly conical—heart-shaped, bumpy, twin berries)

Color variation (too pale, too dark, uneven ripening, white tips)

Minor blemishes (small marks that don’t affect quality)

Overripe timing (perfectly delicious but past retail window)

Wonky Apples:

Too big or too small

Odd shapes (asymmetrical, bumpy)

Color variation (too green, uneven, russeting)

Cosmetic blemishes

Surplus of certain varieties

All perfectly delicious, nutritious, and safe—just not Instagram-perfect for retail display.

The Flawsome! Solution:

Rescue this wonky fruit and transform it into delicious cold-pressed juice. By giving ugly British fruit a second chance, Flawsome! prevents food waste, supports UK growers, and delivers genuinely excellent juice at affordable prices.

The Impact:

Every bottle saves 2 apples + 5 strawberries from waste, supports British farmers, and proves taste matters more than appearance.

FLAVOUR PROFILE:

Tasting Notes:

Apple base: Smooth, sweet, familiar apple foundation (80%—provides body)

Strawberry burst: Vibrant berry brightness, sweet strawberry character, distinctive aroma (20%—enough to shine)

Balance: Apple smoothness meets strawberry vibrancy—neither dominates

Sweetness: Natural fruit sweetness (gentle, not cloying)

Aroma: Sun-kissed strawberry fragrance (unmistakable berry scent)

Color: Pink-tinged (natural strawberry color—varies seasonally)

Texture: Smooth with possible natural sediment (shake well)

The Experience:

This is British orchard meets strawberry field—the 2 apples create smooth, sweet, drinkable base, while the 5 strawberries add vibrant berry excitement and that distinctive strawberry aroma that makes this juice instantly crave-worthy. It’s like summer in a bottle—crisp apple refreshment meets sun-kissed strawberry sweetness.

Not too intense (the apple mellows the strawberry), not too bland (the strawberry elevates the apple), but perfectly balanced for refreshing fruit juice that satisfies berry cravings while staying smooth and drinkable.

Vibrant seasonal taste means flavor varies throughout the year:

Peak strawberry season (May-July): More intense strawberry character

Early/late season: Gentler berry notes

Apple varieties shift: Seasonal apple types affect base sweetness

This natural variation isn’t a flaw—it’s proof of real fruit.

NATURAL CHARACTERISTICS:

Important Notes:

Taste varies seasonally (strawberry and apple varieties change)

Color varies (from pale pink to deeper rose depending on strawberry ripeness)

Natural sediment may appear (fruit pulp settles—shake well)

Juice may separate (fruit solids and liquid naturally separate)

Contains only natural sugars (no added sugar—just fruit)

Shake before opening (redistributes settled fruit for best flavor)

Why This Matters:

These characteristics prove you’re drinking real fruit juice, not factory-standardized product. Embrace the seasonal variation—it’s authentic British fruit capturing different harvest moments.

B Corporation Certified