ORIGIN & SOURCING:

Sourced directly from small family-run farms on the banks of the Drava River in Northern Croatia. These flowers are grown without herbicides or pesticides, hand-harvested at peak bloom, and carefully dried to keep the blossoms intact. Rare Tea Company’s Direct Trade approach means the value stays with the farmers who grow these precious flowers, cutting out middlemen and ensuring fair treatment and sustainable farming practices.

ABOUT RARE TEA COMPANY:

Founded in 2004 by Henrietta Lovell (known as “The Tea Lady”) with a mission to source and supply the world’s finest teas directly from farmers. Based in London, Rare Tea Company works exclusively with farms practising organic, sustainable methods and fair labour practices. Their packaging is free from bleaches, glue, and microplastics. The company supplies renowned restaurants and hotels, including Noma in Copenhagen and Claridge’s in London.

RARE CHARITY:

A percentage of all tea sales goes directly to Rare Charity (rarecharity.com), supporting educational scholarships on partner farms—implementing social change through education.

PHILOSOPHY:

“Our ambitions go beyond organic and sustainable to a regenerative future for both the land and tea communities.” Rare Tea Company personally searches out tea gardens and farmers delivering remarkable flavours while ensuring exceptional quality, sustainable growing methods, and ethical treatment of workers.

TASTING NOTES:

Soft and sweet with gentle honey notes, evoking summer meadows in bloom. The whole flowers produce a clean, subtle infusion that’s aromatic without being overwhelming—genuinely calming and delicious rather than medicinal.

PERFECT FOR:

Moments of delicious calm throughout the day, as a gentle sleep aid before bed, supporting relaxation and stress relief, or simply enjoying a beautiful caffeine-free herbal infusion. Ideal for those seeking an alternative to caffeinated beverages without compromising on flavour.

CERTIFICATIONS: Grown without herbicides or pesticides, Direct Trade, supports Rare Charity