HISTORIC INNOVATION:

1932 – The Birth: Campari Soda was launched in 1932 as the first-ever “ready-to-use” pre-mix in the history of low-alcohol products. This was a groundbreaking innovation—decades before RTD cocktails became mainstream.

Fortunato Depero’s Masterpiece: The instantly recognizable truncated cone bottle (bottiglietta a tronco di cono) was designed by Fortunato Depero, a leading figure in the Italian Futurist art movement. His bold, geometric design captured the spirit of modernity and speed that defined the era.

Design Icon: The bottle has become so iconic that it’s exhibited in design museums worldwide. It represents the perfect fusion of form and function—the wide base provides stability, the narrow top concentrates aromas, and the single-serve format embodies Italian aperitivo culture.

90+ Years Later: Today, Campari Soda remains unchanged—same bottle, same recipe, same Italian ritual. It’s a time capsule of 1930s innovation that’s still relevant today.

THE DRINK:

Perfect Balance: Campari Soda combines the legendary bitter complexity of Campari with carbonation, creating a lighter, more refreshing aperitivo at a moderate 10% alcohol content—perfect for afternoon drinking and multiple rounds.

Unique & Inimitable Taste: That distinctive Campari profile—bittersweet orange, herbs, spices, and that unmistakable ruby red colour—now in a perfectly balanced, ready-to-drink format.

APPEARANCE:

That unmistakable Campari ruby red—vibrant crimson that glows in the glass. Effervescent bubbles rise continuously.

TASTING NOTES:

Nose: Bitter orange peel, herbs, citrus. The carbonation lifts the aromatics. Slightly spicy with herbal complexity.

Palate: Classic Campari bittersweet character—bitter orange dominates with herbal notes, quinine-like bitterness, and subtle sweetness. The carbonation adds refreshing lift and makes it lighter, more drinkable than straight Campari. Orange, cherry, and spice notes dance with effervescence.

Finish: Clean, bitter-citrus finish. Refreshing carbonation. That characteristic Campari bitterness lingers pleasantly—stimulating the appetite.

Character: Lighter and more approachable than full-strength Campari (25% ABV), but maintains all the signature bitter complexity. The 10% ABV makes it perfect for leisurely aperitivo sessions.

TRADITIONAL ITALIAN SERVE:

The Classic Way:

Chill the bottle thoroughly

Open and pour over ice in a tumbler or rocks glass

Garnish with a slice of orange or orange peel

Serve immediately

No mixing required—it’s già pronto (already ready). That’s the genius.

WHY THE SINGLE-SERVE FORMAT MATTERS:

Perfectly Portioned: 9.8cl is the ideal aperitivo serving—enough to enjoy, light enough for several rounds.

Freshness Guaranteed: Each bottle is perfectly carbonated. No flat leftovers.

Convenience: Keep a few bottles chilled. Instant aperitivo whenever the moment strikes.

Italian Ritual: Part of the appeal is the ritual—opening that distinctive bottle, the satisfying pop, pouring over ice. It’s a theater.

APERITIVO CULTURE:

Campari Soda embodies the Italian aperitivo tradition—that sacred hour before dinner when Italians gather to stimulate the appetite, socialize, and transition from work to evening. The moderate alcohol content means you can enjoy it leisurely without heaviness.

OCCASIONS:

Pre-dinner aperitivo (the traditional purpose)

Afternoon refreshment in warm weather

Garden parties and BBQs

Picnics (portable, no mixing needed)

Poolside drinking

Italian-themed gatherings

Any time you want authentic Italian aperitivo

FOOD PAIRING:

Perfect with traditional aperitivo snacks:

Olives, cured meats, cheese

Potato chips and salted nuts

Tramezzini (Italian sandwiches)

Focaccia and bruschetta

Anything salty or savory